The initial brief called for the units to be manufactured for showcasing Samsung’s range of DLNA enabled TVs, laptops and digital cameras in 40 independent retailers and department stores across the UK and Ireland.

Endpoint were appointed in order to maintain Saatchi & Saatchi X's design intent on the project. Our independence from manufacturing allowed us to specify the most appropriate materials and efficient processes, ensuring the final product embodied the designer's vision. We specified detailed 3-D designs including all third-party products such as wiring, electronics and security devices. We also oversaw the procurement, assembly and final design for manufacture.

Through taking responsibility for delivery as well as manufacture, we played a key role in ensuring the products were fully merchandised inside those initial stores. The prototype was received well and the units have now been installed across the UK and Ireland retailers.