TGI Friday’s
Credited with being one of the first American casual dining chains, TGI Friday’s operates over 40 restaurants across the UK designed to serve up a consistent good times 'Friday' brand experience.
Branded environment
The first TGI Friday’s was founded in 1965. Following a review, new external identity guidelines came from the US that had to be re-engineered to European specifications and suit the architecture of the estate.
Endpoint managed the external refurbishment of 20 sites covering signage, illumination, awnings and landscaping.
Feedback from the updated sites has been positive and figures have shown a double-digit increase in sales.