Vale Inco (a subsidiary of Vale, the second largest mining company in the world) are in the midst of a global rebrand, managed across North America by VIM Group members, Brand Active. Endpoint, an affiliated VIM Group partner, were asked to design signage schemes for UK refineries at Acton, London and Clydach, Swansea.

Sites were surveyed and detailed initial proposal packs drawn together. Due to the differences in scale between North American and UK sites, guidelines had to be interpreted sensibly, and in certain cases amended or extended. The packs received initial approval and were revisited as part of the second phase of the global program following approvals from both Lippincott, designers of the visual identity, and site management.

Endpoint will shortly commence the procurement of all signage proposed, and manage UK budget on behalf of Brand Active and Vale Inco. Installation will then be organised and overseen with the minimum disruption to site operations.